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STRATEGIC CREATION
OF BRANDS THAT CONNECT WITH PEOPLE

Creative Director at Guepa.
Branding and packaging from concept to delivery.

  • LinkedIn

About me

At Guepa, I contribute to the development of branding and packaging design projects aimed at the FMCG market. I work in collaboration with multidisciplinary teams, delivering visual solutions that strengthen the presence of brands at the point of sale. My work is guided by strategies that align purpose and visual impact, ensuring consistency and innovation.

My background in Graphic Design at Centro Universitário Belas Artes complements my practical experience. I have taken courses in creativity and creative leadership, enriching my strategic perspective. I seek challenges that combine aesthetics, strategy and innovation to create memorable visual narratives.

Cases

Here are some of the projects I’ve worked on, combining strategy and design to create impactful branding and packaging.

Education

2025

• Program focused on developing creative leadership and strategic vision
• Emphasis on collaboration, team management and project direction in creative environments

2024

• Study on the impact of AI tools on creative flows and design
• Emphasis on agility, concept generation and expansion of the creative process

2020 - 2024

• Training focused on branding, packaging design and concept development
• Final project with maximum score (10/10), combining research, strategy and visual execution

Contact

  • LinkedIn

Thanks!

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